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Beaming smile is a tool of the trade

By Staffordshire Newsletter  |  Posted: April 28, 2014

Priors Dental Practice

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SMILE . . . Your business might depend on it. That’s the advice of an award-winning dental practice in Penkridge.

More and more business people are turning to orthodontists to improve their looks, as personal appearance and presentation become essential parts of modern working life.

“We’ve seen a definite increase in business people who want to improve their smile,” says Lindsey Edwards, practice manager at the Priors Dental Practice in Penkridge.

“These days there is much more ‘face time’ for people in business, and having the right smile makes a big difference, not only to the way other people perceive you, but to their own confidence too.”

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The practice, which is owned by Lindsey’s partner, Mark Emms, was recently named best orthodontic practice in the UK at the Private Dentistry Awards.

“Business people know that, these days, they are often called upon to give talks and presentations, and they want to feel smart,” says Lindsey.

The Priors team has also noticed an increase in the number of adults who want to improve their teeth.

“We’ve treated people in their sixties who’ve had braces fitted to straighten their teeth,” says Lindsey.

“There was a time when people were told they should live with their looks when they reached a certain age, but that’s no longer the case.”

The Priors, an independent family-run business which goes back almost 30 years in Penkridge, has a team of around 22 skilled staff, and its reputation is such that patients are referred to the practice from all across the country.

“We are not cosmetic dentists,” says Lindsey. “We believe in long-term care, and have the necessary skills.”

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