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Businesswoman Sue is changing the way people live their lives

By Staf Newsletter  |  Posted: January 24, 2013

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SUE Tupling has always wanted to change the world.

When she was a young impressionable student the Stafford business woman spent her time on environmental campaigning and charity work.

However, around 10 years ago she had the sudden realisation that the only way you could change the world was to help one person at a time. So that's what she set out to do.

Now in between running her own PR and communications company, called Changeworks, she also runs Embodied Living and has trained as a psychotherapist to help people change their lives.

"I've always felt I had a purpose bigger than me," explains Sue.

"I always loved to read the bible, although I'm not a Christian per se, and I have studied buddhism, meditation and yoga. We are all on a journey and all of these things have informed my journey.

"In my 30s I realised I could only change myself and then help others.

"That is what I want to focus on now."

Sue set up Embodied Living to run alongside Changeworks and she devotes one or two days a week to it.

She says the aim is to help people to live in a present way.

"Ultimately, it is about the journey of the self, becoming the person you really can be. If you think about the best moments of your life and how you are at those times, embodied living aims to ensure people are like that all the time.

"It is also about helping people to accept themselves and to overcome what is stopping them in life.

"It is such rewarding work. Sometimes after only a few sessions people walk out as different people. To see someone who had previously been depressed suddenly laughing and talking about the good things in their life is amazing. They feel different in themselves so the world looks completely different. It is so humbling."

Sue is a born and bred Staffordian and she like a number of her relatives have happily not strayed too far from the town. Indeed Sue researched the family tree and discovered her ancestors had been in Staffordshire since 1190.

 She grew up in Silkmore Lane with her parents and brother and recalls a childhood with plenty of freedom.

"There were lots of adventures and at the end of our garden there was an orchard where we used to play," she recalls.

As a youngster she went to Silkmore School, followed by Flash Ley and then Rising Brook High School as it was known then, now Stafford Sports College.

Sue was not the best student in the class but neither was she the worst. She excelled, however, because she was enthusiastic and eager to learn, which is something that has defined her as an adult.

She loved arts, sciences and writing. In fact she had a poem published in the Newsletter at the age of nine. The joy of seeing her work in print prompted her to apply for a newspaper reporting job when she was studying for her A levels.

"I remember being told off by my chemistry teacher who said I should finish my A levels and not go for the job. In the end I didn't even get an interview so it didn't matter," she laughs.

In the final year of her A levels, however, Sue suffered a series of illnesses, including tonsilitis, appendicitis and then chicken pox.

She decided enough was enough and ditched the idea of going to university - and spent the summer working as a waitress at Pontins in Weston Super Mare. Meeting people from all walks of life, though, made her realise she did want to go to university so she went to Aston in Birmingham to study chemistry and business.

Her degree included a year out in industry and she worked in business administration for Mobil Oil in London, Oddly enough the department was responsible for track racing and she was involved in one of the events - where she got told off by TV presenter Chris Tarrant.

"We were looking after his kids and were making googly noises on the walkie-talkies. We didn't realise that everyone could hear us so we got told off," laughs Sue.

Sue then did a masters degree in Aberdeen, which also involved five months in Spain.

Her first job in sales and technical support in Stone involved going out on the road to do sales demonstrations. She travelled all over, being in Scotland one day and Southampton the next.

Later she moved into marketing and did various jobs, including another year in London, which made her realise big city living was not for her.

She returned to Stafford and worked for Homeserve in Walsall doing product marketing, then worked for companies in Telford and Cannock before deciding to set up her own business.

In the time before she left her last job she invested in training herself in various useful skills so she would be ready. The catalyst for making the move, however, came six years ago.

Sue explains: "My mum died after being previously fit and well. She went to bed and never woke up. It was a massive shock for all of us.

"I was at that point where I was bored in my job and mum's death was the thing that pushed me. I thought even if it's the biggest failure I have got to do it."

When she launched Changeworks, based at St Albans Road, Sue hoped to change work with people, including therapy coaching, but it evolved more into public relations and communications as there was such high demand for it.

There are three people in the business, with a fourth about to get on board, as well as a few part-time members and the company specialises in small and medium sized enterprises.

For Sue, however, it is not about making big profits. She makes a decent living and she is more than happy with that.

"I've never been that ambitious. I am passionate about helping people and running a business that is ethical," she says.

"Changeworks has donated money to a homeless charity in Birmingham and an autistic childrens group in Staffordshire.

"We do some free work for organisations too and I want to do more community work in the future."

For now Sue has plenty to keep her busy and for the future she wants to focus on simply being rather than doing.

She adds: "I credit a lot of my achievements to yoga. It gives me unbounded energy and huge amounts of resilience.

"But for now more than anything I just want to be me."

Name: Sue Tupling

Age: 44

Home: Baswich

Occupation: Business woman and embodied living coach

Car: Anything environmentally friendly

Music: Alternative

Hobbies: Photography, writing and cycling

Paper: The Newsletter

Holiday Destination: India

Food & Drink: Thai & white wine

Book: A General Theory of Love

Pin-up: My husband

Love/Hate: Compassion/Judgemental people

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