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Dignity Action Day: The 10 point challenge

By Staf Newsletter  |  Posted: January 30, 2014

Tina Beardmore, Jennie Birch and Julie Douglas from Age UK

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TREATING fellow members of our community with respect is something most of us do automatically – but each year there is a special day dedicated to reminding everyone of the importance of dignity.

February 1 is Dignity Action Day, a national awareness event organised by the National Dignity Council.

But rather than being a day for the “grand gesture” it is about taking time to remind everyone in society that dignity in care is everybody’s business.

This year will be the second time the charity has taken part in the event.

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Last year carers were invited for tea and coffee, and to find out more about Age UK’s day care services at its Bradbury House headquarters at Weston Road. Service users shared what was important to them on a “dignity tree”.

Sandra said: “It went down very well with both carers and service users.

“We have Dignity Champions here and follow the 10 Point Dignity Challenge. It’s about treating people with respect, giving them privacy and promoting their independence.”

Dignity Champions pledge to challenge poor care and act as good role models to others. They include health and social care managers and frontline staff, doctors, nurses, MPs, councillors, members of local action groups and people from voluntary groups who believe being treated with dignity is a basic human right, not an optional extra.

For more information on Dignity Action Day, or becoming a Dignity Champion, visit www.dignityincare.org.uk.

The 10 Point Dignity Challenge

1. Have a zero tolerance of all forms of abuse.

2. Support people with the same respect you would want for yourself or a member of your family.

3. Treat each person as an individual by offering a personalised service.

4. Enable people to maintain the maximum possible level of independence, choice and control.

5. Listen and support people to express their needs and wants.

6. Respect people's right to privacy.

7. Ensure people feel able to complain without fear of retribution.

8. Engage with family members and carers as care partners.

9. Assist people to maintain confidence and positive self-esteem.

10. Act to alleviate people's loneliness and isolation.

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