Getting to the root cause of the problem.
How often have you heard it before? The claim that raises the hope of 6.5 million follicly-challenged men in the UK (and in some cases women) that in ten years there'll be a cure for baldness.
Well, maybe it's not now such a hair-brained idea after all.
A new study suggests that a genetic defect in the way hair follicle stem cells develop may be an underlying cause of androgenetic alopecia (AGA), a common form of hair loss in both men and women that includes male-pattern baldness.
The answer may lie in a cream or lotion that could be rubbed into the scalp to re-activate stem cells that are faulty.
Tricologists in the UK have described the research as 'exciting', but caution that future treatments based on the study will still be some years off.