STAFFORD town crier Peter Taunton is officially number one after coming first in a national contest.
The town announcer beat off competition from 11 other town criers from all over the country at the Lichfield event.
Mr Taunton said he was “overjoyed and amazed” to have won.
His wife and costumed escort Maureen said: "It is very rare that Peter is lost for words but this was such an occasion. He was so pleased to be Lichfield Champion crier as we often go to Lichfield visiting the amazing Cathedral.”