The warm weather has led to bumper trade in Stafford this summer.
The heatwave has brought with it visitors to the town, who have been stopping to peruse its many independent shops and make the most of the summer sales.
Matthew Woods, manager of Black’s male fashion store in Mill Street, said: “We’ve had a good spell. As soon as people see the warm weather they want to get summer clothing, so we were already moving that before the sale and we’re still getting good trade during the sale.
“The hot weather has lasted so long it’s been really good all the way through. Trade is slightly up on last year, so I’d say the weather has really made a difference.”
Richard Finlay, owner of high-end fashion store Lapel in Market Street, said: “It’s been consistently good and there’s been a feel good factor.
“People do a lot of last minute shopping before their holidays and there might be a peak in trade soon. It’s not the best idea to leave it until the last minute, as you might not be able to get what you want in your size. But there are plenty of sales on now.”
As well as the hot weather, events such as the Cycling Festival and Half Marathon starting from town centre have also brought more people into the town, encouraging them to spend the day there and also part with some of their hard-earned cash.
With the days finally getting slightly cooler, there is still plenty for traders to look forward to, such as the upcoming Christmas parade and lights switch on and St Mary’s Church Christmas Tree Festival; which attracted a whopping 6,000 visitors last year.