DEMAND for entry into the inaugural Ironman Staffordshire exceeded expectations for organisers today as all general individual entry places sold out in 14 minutes.
Entry opened to over 8,000 pre-registered athletes at 1pm today, demonstrating not only the demand for a new and flat race in the UK, but also the continued rise in athletes looking to embark on the Ironman journey, which comprises a 1.2 mile swim, 56 mile bike and 13.1 mile half marathon run for competition events.
Dan James, race director, said: “We have had a phenomenal response from the moment we announced Staffordshire. The venue of Shugborough and the amazing backdrop of Staffordshire offers the perfect setting in every aspect. We couldn’t have achieved this without the support of the county who have fully embraced staging such an event and very much look forward to welcoming all of the athletes to this exciting new race next June.”
Mike Lawrence, cabinet member for children and community safety on Staffordshire County Council, said: “We are thrilled this exciting event is coming to our county and that it has already had such huge interest from athletes. This event gives us a great opportunity to promote tourism and Staffordshire’s growing reputation as a sporting destination. We will be working hard with all parties involved to welcome the athletes to our county and to make sure the race becomes an annual highlight.”
Ironman Staffordshire is one of more than 70 events in the global Ironman series and will act as a qualifying event for age group athletes to qualify for the 2015 Ironman World Championship, being held in Europe for the first time.
For athletes looking to experience Ironman Staffordshire as a part of a team, entry for the team relay category will open in October.
Staffordshire will also be hosting an Ironkids run event for children aged from three to 14.