IN ADDITION to the announcement of a new team management set-up, Stafford Rangers has been working overtime in their efforts to put the club back on the road and prevent it disappearing for ever.
So much so that relegated Rangers have this week announced a new five year plan to develop the Marston Road club to make it “more attractive and financially sustainable and investable.”
“The new manager appointment (Neil Kitching) goes hand in hand with our determination to make positive changes at the club in the way in which it is run,” said long serving director and secretary Mike Hughes.
“It is time for a new culture, a new ethos and we will be communicating the environment we seek within the club. We will be sharing our philosophy and the principles of how we want to do business both on and off the field.
“We will launch a new marketing strategy which will promote our values and develop a five year plan to make the football club both more attractive and financially sustainable and investable. We accept that if we don’t’ try to make fundamental changes we will die.
“There are however no guarantees and we still have some issues remaining from last season that we need to try to redress; but need to move on and develop ideals and objectives that everyone is clear on and can work towards.
“We accept that need to be more community focussed and involved and are developing ways in which we can attract new fans through the schools.”
The club’s new objective is to aim for a community based environment which: (1) Promotes fun, friendship and respect for others; (2) Allows everyone to express themselves freely; (3) Creates a positive successful atmosphere; (4) Enables everyone to work together, being aware of the responsibilities of others; (5) Provides a pathway for the development of youth players.