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New look for Stafford's Swan Hotel

By Staffordshire Newsletter  |  Posted: March 28, 2014

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STAFFORD'S Swan Hotel has a new set of feathers today.

The once dreary Victorian coaching inn that Charles Dickens famously described as "The Dodo in the dull High Street" has undergone a transformation.

Taken over by the Lewis Partnership in 2002, it was decided that a refurbishment of the entire ground floor of The Swan Hotel was needed, with the team carrying out a make-over of the award-winning Brasserie, coffee shop, bars and seating areas that are housed in the old inn rooms and stable blocks.

From today customers can step through the doors into an exciting new space that brings together innovative and fun design features with comfort, service and style.

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The redesign contract went to talented local interior designer Katy Helps from Love Me Interiors of Heath Hayes.

Katy said: "I have really loved the freedom and support to explore fresh ideas but also the challenge to do it in a way that stayed true to The Swan's own character, really letting the building breathe. Chris Lewis and the team are completely invested in the life of their building: they know how it lives and works. Incorporating their experience and their own quirky and original ideas into the scheme has created something so personal and exciting."

The result is a new style for the Swan where tradition meets contemporary design. Katys vision is one, perhaps, that even Dickens would now approve of: she hopes her new design "makes a story with the space, full of the interesting people that use it, creating something special that everyone will want to explore".

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