A PAIR of brewing brothers from Stafford have issued a titanic challenge to their customers to ‘grow a mo like Captain Smith’ next month to raise cash for cancer research.
Keith and Dave Bott's Titanic Brewery, founded in honour of Captain Edward John Smith who was born in nearby Etruria and went on to command the famous cruise liner, has thrown its weight behind the annual Movember event, which sees men grow sponsored moustaches to raise funds for prostate cancer.
To set the ball rolling, the brewery have changed the name of their seasonal ale from A Night to Remember to A Night to Movember and will donate 10 pence from every pint sold to the cause.
And the brewery’s six Staffordshire pubs, which include The Sun Inn in Stafford and The Royal Exchange in Stone, will be putting on a raft of other events throughout the month to try to top last year’s fundraising totals.
Michelle Hughes, manager at The Royal Exchange said: “We’re keen to get involved in Movember and our regulars are always ready for a charity challenge.
“We’re calling on people to come into the pub clean shaven on the October 31, as Movember rules require, and we’ll take photos for our Facebook page,” she said.
She said the pub would be running a Captain Smith lookalike competition on November 30, judged by Andrew Downs a relative of Ms Hughes’ and a member of the British Beard Club.
The winner will receive a gallon of beer and collections will take place throughout the night for any individual fundraising efforts with entertainment provided by Stone-based electric rhythm and blues specialists Blueshounds.