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Oscars 2014: Eccleshall salon's guide to get Amy Adams American Hustle look

By Staffordshire Newsletter  |  Posted: March 04, 2014

By Laura Craik

  • Amy Adams America Hustle poster

  • Amy Adams at Oscars 2014. Photograph by Ian West PA Wire

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There is still a buzz about the Oscars, in particular Ellen Degeneres’ selfie and whether or not Liza Minnelli was in it, and we loved not only the fashion but the hair! We spoke to a local salon to get their take on Amy Adams and her red locks.

Kevin Tate, Salon Manager at Francesco Group, Eccleshall talks about Amy Adams’ famous red hair and the iconic 70s styles she wears in the award winning American Hustle, her role in which earned her an Oscar nomination for Best Actress in a Leading Role.

“Amy Adams is well known in American Hustle for her red hair and pale skin, which, in my opinion, are a perfect combination. Amy’s hair colour looks like a richer, more vibrant version of her natural color. Red tones usually work best on clients with fair skin tones and light eyes but can also look amazing on darker skin and brown eyes.”

In American Hustle we see Amy wearing numerous different hairstyles from bold and daring tight corkscrew curls to a glamorous retro inspired blow dry. Retro hair styles are a massive trend thanks to films and TV shows such as American Hustle, The Great Gatsby and Mad Men.

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Kevin has chosen two great looks that are easy to recreate at home for those of you who are daring enough, including Amy’s most famous look from the American Hustle poster – the tight corkscrew curls.

“Start by washing your hair using a volumising shampoo to give your hair some extra oomph, I also like to use a volumising spray or mousse on my clients’ hair in the salon, as well as adding some extra volume it helps to hold the style for longer. This means you don’t have to worry about your curls dropping while you’re dancing the night away, Wella Professional Extra Volume Styling Mousse is great for this”, explains Kevin.

“Once your hair is fully blow dried, take small sections of it, twist the hair and roll it around it’s self to create a spiral shape, pin the spiral to your head and leave it to set. Work your way around your head until all of your hair is pinned back. I’d usually recommend that you do this in the morning before a big night out so that you can leave the spirals in for as long as possible before taking them out.”

Now it’s time for the grand unveiling. “After you’ve left your curls to set for a while, gently unwind the spirals. Once you’ve taken out all of the spirals run your fingers through your hair to separate the curls as this will also add some movement to the hair. Finish by using a good strong hold hairspray to keep the curls in place.”

“Amy’s glamorous retro blow-dry is one of my favorite styles from the film, it’s so effortlessly glamorous. I would love to see her wear this look on the red carpet”, says Kevin.

“Start by spraying towel dried hair with with a volumising spray then blow dry the hair out using a round barrel brush this will help to fight any frizz and give the hair some extra bounce and movement. Section off your side parting and using a curling wand - I like the Cloud Nine curling wand which allows you to create different sized curls or waves with one tool – wrap one inch sections of hair around the wand you want the curls to lie towards the face so you need to wrap the hair towards you.

“Once you’ve curled all of your hair, using a dressing brush, gently brush through the waves to instantly add a relaxed glamorous feel to the style. Finish by backcombing gently at the crown to lift the hair and inject some volume into your style”, explains Kevin.

“For a younger more modern take on the trend you could use a sea salt spray to add a bit of texture to the hair, this will give the hair an almost grungy feel, think off duty supermodels.”

For more information or to book an appointment, visit the Francesco Group Eccleshall website.

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