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The Profile: Rugeley petrol and piston head fanatic invites bikers to share a pint and a burger

By Staffordshire Newsletter  |  Posted: August 24, 2014

Edwin Ferneyhough

Edwin Ferneyhough

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The Profile: Edwin Ferneyhough

Professional petrol and piston head fanatic

AGE: 48

HOME: Abbots Bromley

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FAMILY: Partner is Tracy Jose, father of two, four step children.

WHERE WERE YOU BORN?

Burton on Trent

DESCRIBE YOUR CHILDHOOD

I am from a local farming family and grew up on the Grange Farm, Abbots Bromley. Farming was in my blood. I milked cattle and drove tractors to earn a wage.

TELL US A CHILDHOOD MEMORY

My strongest childhood memory was rounding up the cattle to be milked on my motorbike at nine years old.

WHEN DID YOUR PASSION FOR BIKES BEGIN?

My greatest treasure was a Puch Maxi moped. My father gave me a sheep at age nine, which I sold for thirty pounds and bought my first bike with - this led on to buying and selling.

Then at twenty, I bought a corner shop in Barton-under-Needwood. It was here in 1988 a customer, who happened to be the general manager at JT Leavesley, a local rover franchise, suggested I should become a car salesman. I was wasted behind a shop counter!

He offered me a job at seventy five pounds a week, plus a company car - I thought I had arrived.

HOW DID YOU CAREER PROGRESS?

After four years there I moved on to Wadham Kennings in Burton on Trent, then Mists at Erdington, Angus Mackinnon, Uttoxeter. From here I worked from home for the next three years.

Finally, I was able to set up my own service, MOT and workshop in Abbots Bromley in 2002. I sold the business in 2008 and went back to manage the sales department at Angus Mackinnons for the next three years.

I decided working for someone else wasn’t for me, so I set up by myself again in 2011.

HOW IS IT GOING NOW?

My business here at Rugeley has gone from strength to strength. I’m finding many of my old customers returning to buy from me and many new customers buying bikes, cars, vans from my stock or bespoke finding service. I’ve only recently expanded into motor bikes, but this is proving a great success.

Mr clients include corporate businesses such as Alton Towers and St Bede’s school with many generations of families return time and again.

TELL US MORE ABOUT YOUR OPEN DAY

I’m holding an open day at the showroom at Rydal Estate, Colton Road, Rugeley, on September 6, from 11am to 4.30pm to celebrate the opening of my new larger facility.

We are the first significant motorbike sales showroom to this area in nearly 30 years and keen to show our support to the biking fraternity.

Many people associate us with four wheel vehicles and with the stock constantly changing we have an eclectic mix of family salons, vans, 4 x 4s through to prestigious deluxe sports cars including a classic Ferrari Testarossa.

Our stock literally lists like an A-Z with brands including BMW, Ducati, Triumph, Harley Davidson, Kawasaki and Yamaha.

The Open Day is an opportunity for us to show our appreciation and welcome families to come along, share a pint and a burger and have the chance to win a variety of raffle prizes.

For more information visit www.efvs.co.uk

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