STAFFORD primary school pupil Evie Lockley is speaking up for recycling as the "voice" of the borough council's campaign.
Stafford has set itself a target of recycling 60 per cent of all household waste. And as part of initiatives to help reach that target, 11-year-old Evie will be heard by callers delivering her recycling message when they ring the local authority's waste line.
Evie will tell them that there is more they can be recycling - especially from products found in the bathroom - in a special 30-second message.
Currently borough residents recycle around 53 per cent of household waste but council bosses aim to increase that figure in a move they say will help the environment and keep council tax down.
The St Austin's School pupil was chosen after an audition, with 15 children from Stafford Gatehouse Youth Theatre all having a go at reading the recycling script. The recycling message was laid down by Evie in a recording studio before being put on to the 01785 619402 number.
Councillor Frank Finlay, Cabinet Member for Environment and Health, praised borough residents for helping increase recycling over the last few years.
But he said: "We are asking people to do more. A lot of the stuff residents throw in the green refuse waste bin can actually be recycled - especially many products which people have in their bathrooms.
"Some of the best recyclers are children and we know they help educate their parents on what can be put in the blue bin."