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Stafford woman opens a pop-up shop in the Guildhall Centre after turning hobby into a business

By Staffordshire Newsletter  |  Posted: July 11, 2014


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AN ENTERPRISING Stafford woman who turned her hobby into a business is opening a three-week pop-up shop in the Guildhall Centre.
Hayley Rose, 31, is opening the Kismet Rose shop to show off the business she set up three years ago, selling a range of jewellery, scarves, handbags and gifts.
It started out as a hobby making handmade jewellery for family and friends and then she began exhibiting at craft fairs in between working as a hotel receptionist.
But eventually her hobby became so successful she was able to leave her job and concentrate on the business full time.
She started to buy jewellery in to keep with demand, which then led to scarves, handbags and gifts being added to the mix.
She said: “I’ve come across problems with finding regular craft events locally. They appear to be non-existent or only allow people to stand with handmade only.
“Unfortunately, it's now very rare to make a full time living with just handmade alone, so at the moment I'm travelling two to four days a week to Derby and Nottingham areas around various town centres and universities, in the hope maybe I can build up my online custom.
“My dream would be to have a little shop in somewhere local like Stafford.”
Hayley had a stand in the Guildhall shopping centre last year for a week and then saw an advertisement for Pop-up Solutions which had joined forces with the Guildhall.
She added: “At the moment I'm there for three weeks but I'm hoping if all goes well that maybe I might be able to extend for a bit longer, so we shall see.”
Pop-Up Solutions began the scheme in May to nurture independent talent and add diversity to the high street.
It allows people an opportunity to co-fund and co-work in a prime retail space but keep costs down.

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