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Stafford woman opens a pop-up shop in the Guildhall Centre after turning hobby into a business

By Staffordshire Newsletter  |  Posted: July 11, 2014

HAYLEYROSE

HAYLEYROSE

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AN ENTERPRISING Stafford woman who turned her hobby into a business is opening a three-week pop-up shop in the Guildhall Centre.

Hayley Rose, 31, is opening the Kismet Rose shop to show off the business she set up three years ago, selling a range of jewellery, scarves, handbags and gifts.

It started out as a hobby making handmade jewellery for family and friends and then she began exhibiting at craft fairs in between working as a hotel receptionist.

But eventually her hobby became so successful she was able to leave her job and concentrate on the business full time.

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She started to buy jewellery in to keep with demand, which then led to scarves, handbags and gifts being added to the mix.

She said: “I’ve come across problems with finding regular craft events locally. They appear to be non-existent or only allow people to stand with handmade only.

“Unfortunately, it's now very rare to make a full time living with just handmade alone, so at the moment I'm travelling two to four days a week to Derby and Nottingham areas around various town centres and universities, in the hope maybe I can build up my online custom.

“My dream would be to have a little shop in somewhere local like Stafford.”

Hayley had a stand in the Guildhall shopping centre last year for a week and then saw an advertisement for Pop-up Solutions which had joined forces with the Guildhall.

She added: “At the moment I'm there for three weeks but I'm hoping if all goes well that maybe I might be able to extend for a bit longer, so we shall see.”

Pop-Up Solutions began the scheme in May to nurture independent talent and add diversity to the high street.

It allows people an opportunity to co-fund and co-work in a prime retail space but keep costs down.

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