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Staffordshire bikers invited to get their teeth into Bikers' Breakfast safety events

By Staffordshire Newsletter  |  Posted: July 06, 2014

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Bikers across Staffordshire are being urged to get their teeth into a new  breakfast campaign to help promote safer riding and improve road safety.

The ‘Staffordshire Bikers Breakfasts’ events are part of a new campaign being rolled out by the Staffordshire Safer Roads Partnership.

The campaign aims to promote safer riding amongst the county’s bikers, with the events offering advice, the opportunity to access training courses and the chance to have their riding skills assessed.

Councillor Mark Winnington, Cabinet Member for Economy and Infrastructure with Staffordshire County Council and a biker himself said: “Keeping our roads safe is one of our top priorities and this includes helping our bikers to improve their riding skills when out on the county's roads.

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“The breakfast events we’ve held so far have been very successful and are giving bikers a great opportunity to learn more about the importance of safer riding. And all over a bacon bap and coffee with their fellow bikers.

“Recent figures show that Staffordshire is still among the top three counties for road safety in England, which is a record we are proud of and will continue to work hard at to improve even further.”

Community Safety Lead with Staffordshire Fire and Rescue Service, Stephanie Cooley said: “Motorcyclists are among the most vulnerable people on the road with a disproportionate percentage being killed or injured when compared to other road users. 

"This is something that the fire and rescue service, through the Staffordshire Safer Roads Partnership, is very keen to tackle. Although the county has some of the safest highways in the country we believe that any death is one too many and we will continue to work hard to drive the number of road traffic collisions down. 

"The Bikers’ Breakfasts have proved to be extremely popular since they were first launched and the number of people attending has grown year on year. They are a great opportunity for bikers to meet up and to gain new skills and knowledge that will help to keep them safe when they are the roads.”

This event is just one of a number of schemes that the Staffordshire Safer Roads Partnership runs which has seen a steady fall in the number of motorcyclists killed or injured on the county’s roads. Rider error accounts for a high proportion of all motorcycle deaths and serious injuries and campaigns such as our Bikers Breakfasts, ‘Ride it Right’ and ‘Bike Sense’ help bikers develop the necessary skills to ride safely.

The Staffordshire Biker Breakfasts are being held at the following locations and will run from 9am to 3pm with the exception of the Bradford Arms event which will run from 6pm to 9.30pm:

  • Sunday 6 July at the National Memorial Arboretum, Alrewas
  • Monday 14 July at the Bradford Arms, Ivetsey Bank, near Stafford
  • Saturday 19 July at Sutton Motorcycles Tamworth
  • Saturday 26 July at Motorcycles Essentials, Cannock
  • Saturday 2 August at The Barley Mow, Milford, Stafford

For further details on the events search for Staffordshire Bikers Breakfasts, email bikers@staffordshire.gov.uk or call 0300 111 8012.

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