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Staffordshire college says smile for the cheese factor

By Staffordshire Newsletter  |  Posted: July 13, 2014


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A GLOBAL celebration of cheese is being backed by a college close to home.

South Staffordshire College is sponsoring Cheese Factor, a film competition for farmers and cheese makers across the globe.

The film festival, which has attracted entries from Staffordshire to Ecuador, the US and Afghanistan, is the brainchild of Staffordshire baker Sarah Gayton, who launched Farmers on Film to celebrate British food during the 2012 London Olympic Games.

South Staffordshire College’s media students will be offering their services to competition organisers.

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And Stephen Wileman, chief of technology enabled learning, will give a presentation on augmented reality (AR) as well as handing out the film awards at Nantwich’s International Cheese Awards on July 29.

AR is a digital technique the college is pioneering, which can provide instant access to movie material by pointing enabled mobile devices, such as smartphones and iPads, at two-dimensional images or graphics which act as triggers.

Benefits for students of land-based courses could include using AR to watch demonstrations of good farming practice, animal care techniques and equipment demonstations in the classroom or at home.

Sarah said: “We’re very grateful to our sponsors and Steve Wileman’s presentation is an exciting gateway to a technique that will be new to much of the audience.

“We’re all looking forward to a developing relationship with South Staffordshire College as a leading influencer in the successful future of young farmers and rural entrepreneurs.”

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