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Staffordshire farm attraction set to change hands after 45 years

By Staffordshire Newsletter  |  Posted: May 10, 2014

By Sarah Marshall

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AMERTON Farm and Craft Centre near Stafford is for sale at £1.5 million.

Owner Paul Williams has decided to sell the 20-acre site, based at Stowe-by-Chartley, which has been in his family for the past 45 years.

But he has pledged to find the “right” buyer to ensure the future of the site and safeguard many of the businesses based there.

The attraction includes a tea room, farm shop, craft shop and indoor play barn.

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But a number of units are let, including the garden centre, bakery, sweet shop, cake shop, pottery centre, blacksmiths, wildlife rescue centre and poultry shop, which generate an annual rental and con cession income in excess of £90,000 per annum.

The asset also includes a farm attraction, outdoor activity and picnic area and a nine bedroom period house extending to 5,134 sq ft, presently let and run as a bed and breakfast by private operators.

Mr Williams, 50, who also owns Upper House Hotel in Barlaston, said: “My parents moved here in 1969 and my mother started the diversification when she opened the tea rooms in 1984 and then I opened the garden centre.

“The business has grown organically and it has been great fun. We feel it is the right time to move on to pastures new.

“After all this time and all the hard work we want to ensure Amerton Farm is left in good hands. We want to find the right person who will look after our tenants as we could not have done it without them. I certainly want to leave a good legacy.”

Ian Simpson, director of leisure and trading at Savills which is handling the sale, said the site attracted over 400,000 people each year and was a unique opportunity to buy a diverse leisure asset on a large site, which provided a secure income stream to support the continued operation and development of the site. He added: “We expect to see a high level of interest.”

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