Staffordshire firefighters are today launching a microsite to showcase the Teenage Caveman video and give young people the chance to scoop a top notch prize – a Playstation 4.
The microsite has been created to raise awareness of the consequences that teenage fire-setters could face if they are caught and convicted.
The service’s hard-hitting microsite is due to go live today, Friday, May 23 and can be accessed by visiting www.teenagecaveman.co.uk
The microsite is part of the Flames Aren’t Games campaign. The initiative has had a dramatic effect on the number of small, deliberate fires being set – a figure that has historically seen a sharp increase during the school holidays.
Crews dealt with 2,281 such incidents – including grass and bin blazes - in 2013 and 3,505 in 2011. These two years are comparable due to similar weather conditions.
Under 18-year-olds will have the chance to win a Playstation 4 by answering a question on the microsite which will see them entered automatically into a prize draw.
It features a popular animated video which the Service released last year. It also has information about the penalties that can be handed out to people who are found to be deliberately setting fires.
The stark reality of diverting much needed resources away from potentially life-threatening situations – putting firefighters and members of the public at risk - is also highlighted.
Head of Risk Reduction Glynn Luznyj said: “Teenage Caveman has really hit home with young people since it was launched and we are confident that this new microsite will have the same level of impact. Grass fires spread rapidly, which could lead to the people responsible for starting them getting trapped in an area and unable to flee the blaze.
“People who have been convicted of deliberately setting fires could be given a prison sentence or a fine of up to £5,000 and may also find that it hinders their career prospects. These are serious consequences and, although starting a fire might be a split second decision, the impact can last for a lifetime.”
Life-sized Teenage Cavemen cut-outs and information on the campaign will be available at the Staffordshire County Show on May 28 and 29.