Young people in Staffordshire have until Friday to enter a prize draw organised by the county's fire and rescue service to be in with a chance of scooping a Playstation 4.
The competition is featured on a microsite which showcases the Teenage Caveman video. Visit www.teenagecaveman.co.uk to view the footage.
The aim is to raise awareness of the consequences that teenage fire-setters could face if they are caught and convicted.
The microsite is part of the Flames Aren’t Games campaign. The initiative has had a dramatic effect on the number of small, deliberate fires being set – a figure that has historically seen a sharp increase during the school holidays.
Crews dealt with 2,281 such incidents – including grass and bin blazes - in 2013 and 3,505 in 2011. These two years are comparable due to similar weather conditions.
There were 433 in the east of the county, 1,413 in the north and 435 in the west in 2013. This compares to 712, 1,812 and 981 respectively in 2011.
The prize draw for the Playstation 4 is open to under 18-year-olds who will automatically be entered into the competition simply by answering a question on the microsite. The closing date is Friday, August, 22.
Glynn Luznyj, Stafordshire's head of risk reduction, said: "The microsite has proved popular since it was launched in May this year and there have been more than 300 entries in the prize draw so far. It is specifically aimed at under 18-year-olds which is the age group that tends to be mostly responsible for setting small grass and bin fires.
"The purpose is to discourage them from taking part in this type of anti-social behaviour by highlighting the penalties that can be handed out to people who are found to be deliberately setting fires. These include prison sentences or a fine of up to £5,000 not to mention the fact that it may also hinder the culprits’ career prospects.
"The microsite highlights other possible consequences including the fact that if firefighters are tackling this type of incident, they may be diverted from potentially life-threatening situations. This puts both firefighters and innocent members of the public at risk unnecessarily which is totally unacceptable."