The Pride of Stafford Business Awards, organised by the Stafford Town Partnership and sponsored by the Newsletter and Stafford Borough Council, took place at The Post House last night.
The Greengate Street venue won the best bar or club award and was shortlisted alongside Couture and The Swan, while Truview landed the best independent shop prize, pipping Save our Soles and Peccadillos to the post.
Eastgate Street-based 7 Casting Agency fought off stiff competition from K D Law and EPX to take the best professional service title and best eatery went to The Swan, with Food 4 Thought and The Post House also making the shortlist.
Boots, Asda and Marks and Spencer were shortlisted for best national shop and Marks and Spencer landed the top spot.
Long-running Stafford Market stall The Fabric Box was named best market trader, with Norton Pets and Pat’s Cosmetics also shortlisted.
The event was hosted by partnership board member Nigel Pepper, from Hand Morgan and Owen, Newsletter commercial manager Jim Cooper and Stafford Borough Council leader Mike Heenan. Stafford Mayor Ray Sutherland was among more than 100 guests who joined the celebrations.
It was certainly a night to celebrate for The Swan, which was named overall winner.
Mr Pepper said: “This award goes to ‘the best of the best’. The winner has been selected following a mystery shop, based on customer service, and the winner of each category has been mystery shopped.
“Excellent customer service was delivered by all six winners, but The Swan just had the edge.”
The final award of the evening was a special accolade for Sainsbury’s, a town centre partnership member considered to have made an outstanding contribution to the town centre community.