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VIDEO - Musician uses Neknomination to help the Stafford community

By Kerry.Ashdown  |  Posted: February 12, 2014

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A CONTROVERSIAL online drinking dare game has hit Stafford – but a local man has chosen to use it for good.

Neknomination is believed to have originated in Australia but has now spread globally. Across the UK teens and adults have been posting “Neknomination” videos on social networking sites, in which they “neck” a quantity of alcohol before daring a friend to do similar.

In some cases the drinkers take on an additional challenge, but some of the stunts have been linked with tragedy in other parts of the country after the sudden death of some “neknominees”, including one who jumped into a river in Ireland.

Some neknominees have chosen to do something positive for their local community however, and their videos have been seen by thousands.

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Local musician Adam Rowley, guitarist with the band Outliers, is just one of the people using Neknomination to pay it forward and help someone less fortunate than himself.

In his video, posted to Facebook yesterday, he is seen walking through Stafford town centre to donate a hot drink and snack to a man sheltering in an empty shop front.

Within hours it attracted more than 500 likes and many people have praised Adam’s actions. In response he has encouraged viewers to perform their own random acts of kindness.

See the video below.

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