STAFFORD’S community radio station XL FM today announced they were re-branding and returning to their previous Stafford FM name
Programme controller Stu Haycock told the Newsletter reverting to the original name was ‘a no brainer’ after 90 per cent of a survey of more than 1,000 listeners said they still referred to them as Stafford FM.
Stafford FM first launched in 2000, but a falling out between key members of the team led to the doors closing in December 2012 citing ‘irreconcilable differences’.
It wasn’t long before Mr Haycock and his team were back up and running again, launching XL FM in early 2013.
“Whilst we have achieved some great things already this year, we felt it was important to ask the people what they thought we should be called, and 90% out of over 1,000 who took the survey told us that they still refer to us as Stafford FM. It was a no brainer,” said Mr Haycock.
Stafford FM is the trading name of the Stafford Radio Broadcasting Ltd, a not-for-profit company, headed up by chair Mike Heenan, leader of Stafford Borough Council.
Since 2000, the team at the community-radio station have clocked up seven 28-day FM trials in their effort to secure a full-time FM licence and is currently implementing a number of changes – including locally focused radio programmes – in preparation to submit an application before the end of the year.
“It’s very exciting,” said Mr Haycock. “We first launched Stafford FM in 2000, and here we are in 2013, still fighting for that FM license.
“This has been 13 years in the making.”
Station manager Steve Murphy told the Newsletter they had been working hard at creating a new sound and recent additions to the day-time line up, including DJ Ray Crowther, were all part of the move to the next level.
“The support has been fantastic and we’ve just taken delivery of a full radio studio from Free Radio, so everything’s looking great,” he said.